THE CMD WAR ROOM · PEER COMPARISON

Inside the market:
who is actually growing

Four cards from operator earnings calls, media revenue stripped: the peer growth comparison, Viasat, OneWeb, and Starlink.

CARD 1 · THE PEERS

Connectivity-revenue growth, quarter by quarter

Year-on-year connectivity revenue growth, video excluded. Growth rates make different currencies and fiscal calendars comparable.

Eutelsat (growing)Viasat (flat)SES (flat)Telesat (declining)
-30%-20%-10%0%+10%+20%Q4 2024Q2 2025Q4 2025Q2 2026Eutelsat · Q2 2025: +11% (reported) — FY2025 connectivity EUR558m->618mEutelsat · Q2 2026: +16% (lfl) — FY2026 connectivity +16.4% LFL to EUR677.9m; LEO-drivenEutelsat +16%Viasat · Q2 2024: -2% (reported) — FY2025-Q1 Communication ServicesViasat · Q3 2024: -2% (reported) — FY2025-Q2Viasat · Q4 2024: -6% (reported) — FY2025-Q3Viasat · Q2 2025: 0% (reported) — FY2026-Q1 flatViasat · Q3 2025: +1% (reported) — FY2026-Q2 +1%Viasat · Q4 2025: +1% (reported) — FY2026-Q3 +1%Viasat · Q1 2026: -2% (reported) — FY2026-Q4 -2%Viasat · Q2 2026: 0% (reported) — FY2027-Q1 flat; aviation+defense offset maritime+fixed declineViasat 0%SES · Q4 2025: +7% (lfl) — FY2025 Networks organic +6.6% (4th consecutive year of growth)SES · Q2 2026: -2% (lfl) — H1-2026 Networks organic -1.5%; government+aviation offset by fixed-data erosionSES -2%Telesat · Q4 2024: -27% (reported) — FY2025 revenue CAD571m->418m (-27%)Telesat · Q2 2025: -26% (reported) — 2026 GEO -26% YoY; Lightspeed pre-revenueTelesat -26%

Eutelsat is growing (+16%); Viasat and SES are flat; Telesat is declining (−26%). The next two cards show what "flat" and "growing" hide.

Sources & method

Source: company earnings calls (see data/tam/peer_growth.csvand the cited transcripts in data/tam/peer_raw/). SES and Eutelsat report connectivity segments half-yearly, Viasat and Telesat quarterly; SES shown like-for-like to neutralise the Intelsat consolidation. Currencies differ, so growth rates — not levels — are compared.

CARD 2 · THE VIASAT ANOMALY

A flat total hiding a backlog cliff

Viasat's Communication Services revenue is flat, but the mix is diverging and the aviation order book is draining.

Connectivity sub-segments, latest year-on-year

Aviation: +11% — Reliable grower but decelerating; management guides rate to moderate+11%AviationGov & Defense: +10% — Govt SATCOM +10%; Defense (DAT) awards +22%+10%Gov & DefenseMaritime: -7% — NexusWave installs not out-running L-band churn to LEO-7%MaritimeFixed: -27% — US fixed-broadband subs 172k->115k across FY26; structural decline-27%Fixed

Commercial aircraft: in service vs. order backlog

05001,0001,500FY2025-Q1 — 1,460 aircraft contracted, not installed'25-Q1FY2025-Q2 — 1,500 aircraft contracted, not installedFY2025-Q3 — 1,570 aircraft contracted, not installed'25-Q3FY2025-Q4 — 1,600 aircraft contracted, not installed (peak)1,600FY2026-Q1 — 1,580 aircraft contracted, not installed'26-Q1FY2026-Q2 — 1,470 aircraft contracted, not installedFY2026-Q3 — 1,100 aircraft contracted, not installed'26-Q3FY2026-Q4 — 1,000 aircraft contracted, not installedFY2027-Q1 — 850 aircraft contracted, not installed850'27-Q1FY2025-Q1 — 3,750 aircraft in service (reported)FY2025-Q2 — 3,820 aircraft in service (reported)FY2025-Q3 — 3,950 aircraft in service (reported)FY2025-Q4 — 4,030 aircraft in service (reported)FY2026-Q1 — 4,088 aircraft in service (estimated)FY2026-Q2 — 4,240 aircraft in service (estimated)FY2026-Q3 — 4,306 aircraft in service (estimated)FY2026-Q4 — 4,450 aircraft in service (reported)FY2027-Q1 — 4,530 aircraft in service (reported)AIRCRAFT IN SERVICE (own scale) · 3,750 → 4,530ORDER BACKLOG — contracted, not installedbacklog−47% off peak

Two growing lines (Aviation +11%, Gov & Defense +10%) offset two shrinking ones (Maritime -7%, Fixed -27%). The aviation growth installs out of a backlog down 47% from peak (1,600 → 850 aircraft), unreplenished. Management reports aircraft leaving for "a competing provider" and guides in-service units "relatively stable".

Sources & method

Source: Viasat quarterly earnings calls FY2025-Q1 → FY2027-Q1 — data/tam/viasat_aircraft.csv, viasat_subsegments.csv(raw rows and quotes in data/tam/peer_raw/viasat.csv). Mid-FY2026 in-service counts interpolated from disclosed YoY rates; backlog step-down in FY2026-Q3 includes a write-down of ~370 legacy-platform installs.

CARD 3 · ONEWEB

LEO growth set against GEO decline

OneWeb LEO revenue is growing fast. But Eutelsat's GEO declines by more, and most of the LEO growth traces to a few anchor contracts.

Eutelsat LEO vs. GEO connectivity revenue (€M, full-year)

0150300450FY2025: GEO connectivity €431MFY2025: LEO (OneWeb) €187M431187FY2025FY2026: GEO connectivity €381MFY2026: LEO (OneWeb) €297M381297FY2026◼ GEO connectivity◼ LEO (OneWeb)

The net picture, last reported year (€M)

0Other organic LEO growth: €15M (desk estimate)Anchor/policy-driven (CENTAURE, take-or-pay, Ukraine/gov): ~€95M — desk estimate, not disclosed+110LEO growthGEO business decline (video + GEO connectivity): €-139M-139GEO declineNet change across LEO + GEO: €-29M-29netFaded/dashed = desk estimate(anchor contracts, not disclosed)

LEO grew €110M (confirmed). The desk attributes roughly €95M to anchor contracts (CENTAURE, an SES/Intelsat take-or-pay, Ukraine/government), leaving about €15M of broad-market growth —a desk estimate; Eutelsat does not disclose the split. Against a €139M GEO decline, the net across both orbits was €-29M.

Sources & method

Source: Eutelsat FY2025–FY2026 earnings calls — data/tam/oneweb_split.csv, oneweb_bridge.csv (quotes in data/tam/peer_raw/eutelsat.csv). Confirmed: LEO €187M→€297M (+€110M); GEO business −€139M (video −89, GEO connectivity −50). The €95M/€15M split of LEO growth is a desk attribution — Eutelsat does not disclose LEO revenue by contract.

CARD 4 · THE SCALE REFERENCE

Starlink against the entire GEO market

Modeled Starlink enterprise, mobility and government revenue —consumer broadband excluded — against the entire global GEO airtime market. Starlink is private; this is a desk model, editable in the backend.

$0B$2B$4B$6B$8Bcrossover 2027–28222324252627282930STARLINK (modeled)$7.6BALL GEO$3.6B

Excluding consumer broadband, modeled Starlink reaches $7.6B by 2030 — 2.1× the entire global GEO airtime market, overtaking it in 2027–28.

Sources & method

Source: desk model — data/tam/starlink_model.csv and assumptions_starlink_share.csv (Starlink share 35% →75% of the NGSO non-consumer envelope). GEO airtime from tam_segments.csv. Starlink financials are not public; treat as an estimate. Market data: Novaspace 2025, Satellite Connectivity & Video Market (data/raw/tam/ mirror). Licence: (c) Novaspace 2025 — licensed data, internal desk use only. Do not republish.